Frequently asked questions
We work with and regard JACKFM licensees as partners in creating ratings and revenue for each station and company we do business with.
We love radio and believe that it should be a fun, energizing and profitable experience.
JACKFM is a lifestyle radio brand that energizes adult listeners using an unconventional music and persona presentation. JACKFM is not a person, but JACKFM has a distinct and playful personality. JACKFM is a state of mind that listeners and advertisers both share in.
“JACKFM is the most successful branded music format to be
launched in the past 25 years.”
JACKFM is available with two options...
| 1. | You can program JACKFM in your market and we provide research and consulting support
|
| 2. | We will program JACKFM for you and it will locally originate on the Dial Global STORQ platform at your station |
SparkNet Communications licenses and supports the JACKFM brand worldwide. Each license includes trademarks and territory rights, consulting support, and services as listed below:
| Programming Playbook JACKFM BrandBook Sales Presentation Sales Workshop | Music Recipes Research Station Monitors Ratings Analysis | Marketing Campaigns Imaging Station Web Template Community Ideas & Best Practices |
Proven Results
- 15 Million Weekly Listeners
- High Power Ratios
- JACKFM branded stations* deliver a power ratio average of 1.55. MK
- 10 years of performance
Experience, Knowledge, & Support
- Research and Consulting
- Music Targeting and Recipes
- Marketing
- Tools
- BrandBook, Playbook, Station Sales Presentations, JACKFM Community Summits
Innovation—To Help You Stay Ahead
- Brand Development
- Product Evolution
- Marketing and Sales
Successful Brand—Recognized + Respected Internationally
- 1st in listeners of all music brands in North America
- 50 markets and growing
- UK. India. Russia. Germany. Mexico. Italy. Greece.
1. Many have tried
2. All have failed to duplicate JACKFM’s success
3. Most have gone away
JACKFM is in 50 markets internationally with 15 million weekly listeners. In 2007, JACKFM launched in Oxfordshire UK and in Moscow and St Petersburg, Russia. There are 5 million listeners outside of North America. JACKFM has 90 global trademarks and has recently signed territory agreements in India, Mexico, Italy and Greece.
JACKFM is a branded format with localized targeted music variety in an unconventional presentation package that gives listeners a fun, energizing, and connective experience.
The library size and songs are not the secret. It’s the way we play and present the music within the unique JACKFM persona that really makes JACKFM different and successful.
The music is assembled and presented to attract a coalition of adult listeners that are compelled by the music sets as opposed to an individual song.
JACKFM looks for ways to include more music styles and songs in a way that redefines variety for listeners.
Yes that’s a real possibility.
We are very concerned that JACKFM may possibly
even disappear in the next 100 years.
It is a strong name that is friendly, instantly memorable and so easy
to pronounce that even a child can say it. Ask any child.
We did not start out thinking “No DJs”, but we soon learned that in North America, listeners
felt that conventional radio DJs were associated with adding clutter to the music.
By not having DJs, we provided a strong point of value and
differentiation to listeners in those markets.
JACKFM is not lacking for personality or talent starting with the JACKFM Persona and Announcer. The JACKFM writing team keeps the station package fresh and topical. JACKFM features character presenters or JACKFM cast members and lots of actual listener audio for local content to keep the station engaged, relevant, and less cluttered.
The best examples of successful JACKFM morning shows include Vancouver, Calgary, and the UK. Some other JACKFM stations have tried morning shows and have not succeeded. The morning show success stories have the following in common:
1.They fit and integrate well with the entire JACKFM station
2.They are music intensive
3.They do not behave like and are not perceived like typical DJs