JACK FM's Third UK Station Launches in Hertfordshire
JACK FM brand owners SparkNet Communications have taken their ground breaking music policy of ‘Playing What We Want’ to Hertfordshire. Shadow Radio Holdings Ltd. has partnered with SparkNet in a move to provide radio listeners in the Hertfordshire region with a greater variety of music and an energizing new sense of fun. This is the third JACK FM to launch in the UK following the huge success of JACK FM in Oxfordshire and Bristol.
JACK FM Managing Director Brett Harley explains the shift from Hertbeat FM, “While the airwaves are full of stations to listen to, so many sound the same and actual choice has been very limited … until now. There’s so much music on JACK FM that the only people calling to our Head of Complaints about our advertising are sponsors, who would rather we have more of them!”
“JACK FM is a proven success in the UK and elsewhere primarily because it adapts well to local markets and conditions, while remaining consistent to the brand. We are obviously excited with the opportunity to build on that success in Hertfordshire with Shadow Radio.” says Ken Benson, SparkNet’s Executive Vice President of International Licensing.
